Canadian Museum of Immigration

A re-brand design of the previously named Pier 21 reads. The goal of the rebrand is to broaden or attract a new audience.

THE DESIGN

Multi-faceted speech bubble with facets representing diversity and connecting from one central point symbolic of bringing Canadians together through heart-centered stories and passionate conversations. The symmetry in the angles is evocative of an open book pulling it all together with the concept of the story. The classic Futura font has a lot of history being designed in the 1920s and evolving to be a more modern typeface today. The Condensed version is used to create a more unified aesthetic between logo and wordmark. Storytellers is a thicker weight to provide contrast and give more emphasis to this meaningful word.